What we do
Every property is unique as are the needs of every client. Ours is the practice of communicating with our clients to fully understand what you want, need, and to not only manage, but surpass your expectations.
When it comes to selling a property, our goal is to ensure we are at the leading edge of market conditions- keeping up to date on real estate trends, price fluctuations, financing, as well as a comparative analysis of competing properties.
These key factors are critical in ensuring that your property is sold at the best price, quickly, and with minimum stress.
We know when and where to market your property to generate the greatest interest and potential sales opportunities.
We will be with you throughout the entire selling process, to address any questions or concerns you may have, as well as to help you objectively evaluate every buyer’s offer/proposal without compromising your goals.
The Importance of Setting the Right Price
The Selling Cycle
- A correct list price is the most important variable a homeowner and listing agent can agree to generate a sale.
- Picking a Listing Agent because he/she suggests the highest listing price is probably the worst thing a seller can do.
- Picking a Listing Agent because that agent knows how to price a property correctly- and can justify the price using market comparisons- is the right choice to make.
- Since no two homes are identical- in terms of location, décor, details, and timing on the market- pricing becomes an important aspect in properly marketing the property.
- Setting a listing price too high initially, often leads to systematic price reductions (every 30 days), and market research indicates that these homes generally take longer to sell- and suffer a greater overall discount than similar properties.
- Buyer’s agents spend less time on price reduced properties, as compared with new listings.
- The longer a house sits on the market, the more people think there is something fundamentally wrong with it- even if issues don’t exist.
- Setting the right price at the onset will save months of stress and anguish- because a properly priced home in an active market should logically only take a few weeks to sell.
Our Home Pricing Strategies
Properly pricing your home is the single most important aspect when selling. Regardless of how much marketing is done; if your home is overpriced- it won’t sell. Comparing similar properties and adjusting for the differences, as well as tracking market movement (inventory, sales, etc.) to establish what pricing range your home falls into is the first step.
Selling Strategies
- Compare similar homes that have sold in your neighbourhood over the past 6 months.
- Regard neighbourhood dividing lines and physical barriers such as major streets, railroads, as well as school catchments. Perception and desirability have value.
- Compare similar square footage (within 10%), number of bedrooms, baths.
- Research expired and terminated listings to determine if they have been relisted to gauge accuracy of market competition.
- Compare original list price to sale price to determine list-to-sale ratio.
- Adjust pricing for lot size variances, configurations, and account +/- for amenities in the area.
- Tour other homes in the area and note what you see, positive and negative, as a point of comparison.
- Emulate positive aspects in your home and try to eliminate negative aspects.
- These homes are your competition- ask why a buyer might prefer it to yours and adjust your price accordingly.
Our Selling Plan
Our Plan is designed to achieve TOP-DOLLAR for your home/property, in the least amount of time.
Our Tools of the Trade
What we offer
Comparative Market Analysis
We will provide you with a detailed Comparative Market Analysis (CMA) so you can directly compare similar properties that have sold in your area. You can be rest assured that your home will be priced to attract the greatest number of Buyers and yield the highest price.
Professional Photography and Videography
Nearly 85% of Homebuyers do their initial research online; and by capturing the very best features of your home- inside and out. Our professional media team will capture professional photographs and visual aspects that will inspire potential Buyers to action- because your home will stand out from the competition.
Market Exposure
We will use MLS, to list your home on the largest network of properties in Vancouver and the Lower Mainland; providing 24-hr per day, 7-days per week exposure to thousands of Buyers and Buyer’s agents looking for a home just like yours. In addition, your home will also be marketed on numerous Real Estate agent sites throughout the city.
Marketing & Promotion Strategy
We want to maximize the exposure your home will get. So, in addition to MLS, our release strategy includes:
- Time the release of the listing to meet the busiest market times
- Use established buzz words and key phraseology to generate the greatest interest
- Market the property through a variety of digital channels- including our nationally-ranked company website.
Property Feature Sheets and Specialized Floor Plans
We bring your home to life digitally and on paper by capturing the idyllic features your home has to offer. Specialized Floor Plans and Stunning Feature Sheets, detailed with eloquently written descriptions of your home, is the perfect takeaway for Buyers and viewing agents-to extract their favorite features of your home and neighbourhood.
Skilled Negotiation
Our experience and expert training has resulted in consistently higher sales prices for the clients we serve. We have the proven ability to negotiate the best price for your home.
Advertised Open Houses
Our Open House Marketing program garners more traffic because we let Buyers know your home is available. We also schedule Agent Open houses, and put the Real Estate industry in Vancouver to work for you!
Communication
We strive to be as transparent as possible and to keep our clients informed, every step of the way- anticipating questions and needs before they arrive. We strive to keep the lines of communication open – providing feedback from agents and potential Buyers; market updates, current market activity; as well as trends and key issues- relevant information you need to make informed decisions for you and your family.
Engaging Media & Presentation Materials
- Signage
- Digital Media Marketing Platform
- Realtor and Corporate Websites MLS Listing
- Social Media Campaign
- Digital Advertising & Mobile Apps
- Print Media Marketing Platform
- Flyers & Brochures, Postcards, Newspaper
Accepting Offers & Negotiations
This is where things get exciting! You have an offer, maybe more than one, or even several; in most cases your home’s listing price won’t be the selling price. When it comes to accepting that final magic price takes negotiation- something your REALTOR® is an expert at providing on your behalf.
LISTINGS FOR SALE
Contact A Specialist
Contact us online to schedule an appointment with one of our specialists.